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Located in the 8th district of Paris near the banks of the Seine, Avenue Montaigne runs between the Pont de l'Alma and the Champs-Elysées. Ever since Christian Dior "set up shop" there after WWII, it has been known as one of the finest venues for Parisian fashion. It is where one finds the most famous luxury stores, such as Chanel, Dior and Vuitton.
Quiet and elegant, Avenue Montaigne stands out not only due to the presence of some of the biggest names in high fashion, but also because of its luxury hotels. This district is, in fact, home to the most beautiful palaces in the city, such as the Hôtel de Crillon, located on the north side of the Place de la Concorde. Visitors can reach Avenue Montaigne from the Hôtel de Crillon, close to the Champs-Elysées. The walk begins near the former private mansion of the Counts of Lariboisière, which today houses the Ralph Lauren store, and continues along the side lanes lined with centuries-old chestnut trees. Since early in the 20th century, Avenue Montaigne has been the site of the Théâtre des Champs-Elysées, a building emblematic of Art Déco style, classified as an historic monument in 1957. It was designed in 1913 by a group of artists and its architecture is especially well-suited for works of the most famous composers, such as Mozart, Wagner and Strauss.