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An illustrious history befits a hotel that has always been at the social heart of Cannes. The site at 73, Boulevard De La Croisette has seen many incarnations of the building that is now known as the Hotel Martinez. It was originally a villa known as 'La Coquette' and built by English aristocrats during the real estate boom of the late nineteenth century. This villa was bought by the exiled King of Naples who renovated and extended the building to create the improved 'Villa Marie-Thérèse'. For the next fifty years it was to be the focal point for the socialite scene of Cannes. Sadly, its reputation and splendor declined during the first world war and the latter years of the roaring twenties saw another new beginning for the hotel. Other large establishments were flourishing on La Croisette at this time and the Chairman of the Société des Grands Hôtels de Cannes, Mr Emmanuel Martinez took the decision to demolish the building and from these ruins the largest hotel in the region was to be constructed - the Hotel Martinez.
On the 17th February 1929 the Hotel Martinez opened its doors as the largest hotel on the French Riviera and a new era began. Two years later, the enterprising hoteliers of Cannes got together and took the decision to stay open throughout the summer as well as the usual winter period, and the summer season was established. After the Second World War the Hotel Martinez was the scene for many celebrations and so this tradition has continued to the present day.
January 2003 was a significant date in the hotel's more recent history, when the magnificent new entrance and lobby were unveiled. With its extended canopy and larger forecourt, every guest has the opportunity to make their grand entrance. In April 2004, the spotlight was on the hotel's private beach, Zplage, the largest along La Croisette and the reconfiguration provided space for 400 sun lounges both on the beach itself and on a large pontoon.
The hotel Martinez continues with a reputation as the focal point for society in Cannes and its history grows richer with each passing year.